Library Card Sign-up Month
Library Card Sign up Month is upon us. This means promoting your library’s resources to expand your library community. Broad marketing campaigns help with brand recognition but they don’t engage individuals to sign up for library cards. Targeted campaigns on the other hand engage individuals and show them the benefit a library can have to them personally.
Invite small businesses, local government agencies, and even your chamber of commerce to learn more about ReferenceUSA. We’ve found ReferenceUSA training events have higher attendance when you target these groups. If your library hasn’t yet invited these organizations to learn more about ReferenceUSA, we highly recommend you consider it.
Ask your rep about how we can help you with your marketing and outreach projects.