We’re Changing the Way People Look at Libraries

Our mission is simple—make it easier for libraries to connect with their communities. We know sometimes people don’t understand the value libraries provide, and we’re working to change that.

Common questions we hear from people who use our products include: “How do we grow our number of cardholders?” “How do we increase event attendance?” “How do we increase usage of our services?”

We have the answers to these questions. Our products provide data-driven solutions to help you obtain a greater understanding of your community and surrounding population.

ReferenceUSA, the premier research and reference tool, is used in libraries across the United States. Patronlink is used by library marketing directors to grow library populations. That means event attendance, library cardholders, and community engagement.

ReferenceUSA, the premier research and reference tool, is used in libraries across the United States. Patronlink is used by library marketing directors to grow library populations. That means event attendance, library cardholders, and community engagement.

So, what’s the difference? Think of it this way. Patronlink is marketing platform used to get more people in the door and coming back to your library. With the help of one of our dedicated marketing professionals, you will be able to send campaigns targeted to audiences based on households with children, age, income, ethnicity, and more. This can help with promoting events, assisting in fundraising, and improving your library’s collection.

ReferenceUSA is a valuable tool you can offer to your patrons with features including business data, historical data, and jobhunter resources. Library-goers use ReferenceUSA to gather the information they need to conduct everyday activities whether it’s learn more about their community, research businesses, or get help seeking employment.

For example, take a look at Spartanburg County Public Libraries. They were tasked with placement of Russian and Spanish books. Using Patronlink, they were able to identify two branches with large populations of Russian and Spanish speakers. The library also uses Patronlink to evaluate the demographics of their other branches. This has helped them introduce relevant programming, buy new books, and provide beneficial services.

To learn about our other success stories, or if you’d like to learn more about ReferenceUSA or Patronlink, please call 402.836.1459 or email caitlin.kopecky@infogroup.com.

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